Activities and Initiatives

Create Awareness

  • Promotions and Campaigns: Spreading awareness in the trade, along with promotional activities through ad campaigns, press and digital media to build the new product category amongst consumers.
  • Trade Shows and Consumer Exhibition: Establishing a network between growers, manufacturers and traders, through seminars, conferences and presentations. Also, organising consumer specific shows to enable direct connect between brands and consumers

Courtesy: Limelight Diamonds

Ensure Transparency

  • Improve Certifications and Disclosures: Implementing a new Ratings Program, wherein we simplify the technical variables for consumers. Ratings will driven by the factors that identify the quality of diamond.
  • Focus on Sustainability: Introducing product validation based on its sustainability, working with SCS and SCS and other agencies to standardise norms and increasing our presence across sustainable forums.

LGD Pricing Platform

  • Phase 1 – LGD Marketplace: Suppliers list their inventory with buyers listing their requirements. Buyers are matched with sellers; who then ask for and select the quotes.
  • Phase 2 – Industrial Diamonds Addition: These begin dealing on our marketplace and reasonable commission charges are introduced.
  • Phase 3 – LGD Exchange: Prices are now automatically derived by the exchange powered by ICX.

Standardise Trade Policies

  • Industry Research and Surverys: Commissioning research reports on the industry, consumer trends and on standardisation and best practice principles.
  • Centre of Excellence: Educating members on marketing and brand building, publishing LGD-focused magazine and organising industry-focused awards.

Looking to grow your clout in the LGD industry?

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